Have you noticed how this word, in my generation anyway, seems to be something which can't be quantitatively defined, and therefore is unattainable?
It wasn't that long ago when Cadillac was the premier car built in the world. So much so, in fact, that it became an adjective for describing other things of high quality. A real cadillac of a gun, for example, was finely made with a smooth action and high accuracy. Attention detail in every facet. Before Cadillac, it was Buick.
Then came the dark ages of automation, the Vietnam war, the 1960's and downsizing.
Remember the times when a man's word was as good as a contract in paper and a handshake was as binding as the signature thereon? You knew you could count on that person to follow through on the commitment made by just a statement and a handshake. I can remember my dad telling me the most important thing I had to give someone else was my 'word', meaning my commitment to accomplish a task.
Then came the dark ages of automation, the 1980's, robots, a global economy and downsizing.
And what about those days when excellence was a way of life? We put men on the moon. We did it with people who had tested every component of those spacecraft repeatedly enough to define them as perfect. And even when they failed, there was a backup system the engineers on the ground could tell the guys in space to use while they debugged the failed system. Recall the moon is 186,000 miles from the earth. How about that for a long distance tech support call! Who remembers the old Ford commercials declaiming 'Quality is job 1', yet for most people at that time, Ford stood for Fix Or Repair Daily.
Then came the dark ages of consumerism, a global economy and laziness.
As a culture of people we have become more aware of our bottom line and outsourcing to other countries to lower cost at the expense of quality and expecting people here to just accept it (which we have) and go on with life. It's no longer important to companies to not screw stuff up. They just go on and we all wonder where our product is or why we don't have it, but then just shrug and go on because that's life. If we do call the company that screwed up, we get the nice voice on the other end that apologizes for the inconvenience and will send out, or fix our problem at their next available opportunity. They do it so often, they even have a script for it. They do it so often they train their lowliest phone people how to read the script with the correct tone of voice, and if you need to get the problem resolved right now, you have to go up the food chain four or five levels. We have become a lazy, complacent people. We are too lazy to do for ourselves when we can just hire illegal (uh, I mean undocumented) workers for less than half the cost of paying someone else to do a quality job. We have lost touch with what has, in a lot of ways, made America great. We are so blasted stinking rich around here we can live with high debt ratios just to have luxury of being lazy. No longer is someone's 'word' good enough, we have to have complex legal instruments describing exactly how we are going to screw the other guy when the other guy doesn't deliver on what they said they are going to do.
In the past, the words 'good enough' just weren't good enough. Excellence was the bar and quality was it's measure. These days, mediocrity is the bar and never mind measuring it.
